The Mumbai police claimed to have busted a Television Rating Points (TRP) manipulation racket. The TRP is a tool to judge which TV programmes are viewed the most as it also indicates viewers’ choice to show the popularity of a particular channel.
About TRP System
- TRPs represent how many people, from which socio-economic categories, watched which channels for how much time during a particular period. This could be for an hour, a day, or even a week;
- India follows the international standard of one minute. The data is usually made public every week.
Importance of TRP
- On the basis of audience measurement data, ratings are assigned to various programmes on television.
- Television ratings in turn influence programmes produced for the viewers. Better ratings would promote a programme while poor ratings will discourage a programme.
- Incorrect ratings will lead to production of programmes which may not be really popular while good programmes may be left out.
- TRPs are the main currency for advertisers to decide which channel to advertise on by calculating the cost-per-rating-point (CPRP).
Calculation method of TRPs
- BARC has installed “BAR-O-meters” in over 45,000 empanelled households.
- These households are classified into 12 categories under the New Consumer Classification System (NCCS), the so-called “new SEC” adopted by BARC in 2015, based on the education level of the main wage earner and the ownership of consumer durables from a list of 11 items ranging from an electricity connection to a car.
- While watching a show, members of the household register their presence by pressing their viewer ID button — every person in household has a separate ID — thus capturing the duration for which the channel was watched and by whom, and providing data on viewership habits across age and socio-economic groups.
- The panel chosen to capture TRPs must be representative of the country’s population, and the methodology must be economically viable for the industry.
About Broadcast Audience Research Council (BARC)
- It is an industry body jointly owned by advertisers, ad agencies, and broadcasting companies, represented by The Indian Society of Advertisers, the Indian Broadcasting Foundation and the Advertising Agencies Association of India.
- It was created in 2010, the I&B Ministry notified the Policy Guidelines for Television Rating Agencies in India on January 10, 2014 and registered BARC in July 2015 under these guidelines, to carry out television ratings in India.
- DNA- Zee News
- Indian Express